Your website might be quietly losing you customers, and you do not need to spend a dollar to find out where. Twenty minutes and five checks will tell you more than most paid audits, because most paid audits are these five checks with a logo on the front.
Open your site in one tab and work down the list.
Check 1: Mobile Experience and Page Speed
Google retired its standalone Mobile-Friendly Test in late 2023 and folded that check into PageSpeed Insights (sourced from Search Engine Land), which is free and scores your speed and your mobile experience in one report.
Run two pages through it: your homepage, and whichever service page you most want people to land on. Do not run only the homepage. The homepage is usually the best-maintained page on any site and the least representative.
Read the mobile score, not the desktop one. Desktop is the friendlier test and it is not where most of your visitors are.
What to look for: anything flagged in red, and specifically the largest contentful paint figure, which is roughly "how long until the main thing on this page appears." If images are named as the culprit, that is good news, because images are the cheapest thing on this list to fix.
Check 2: Your Titles and Descriptions
Every important page needs its own title and its own description. These are what appear in a search result, so they are frequently the only part of your website a person reads before deciding whether to click.
To see them: open a page, right-click, choose "view page source," and search for <title>. If your content management system has SEO fields, check there instead, which is less unpleasant.
What to look for: the same generic title repeated across every page, which is the most common failure. "Home | My Business" tells a searcher nothing. Titles should be roughly sixty characters or fewer, descriptions roughly a hundred and fifty-five, and both should describe that specific page rather than the business in general.
Check 3: Broken Links
A handful of dead links does not just frustrate visitors. It signals that nobody is maintaining the site, which is a reasonable thing for Google to infer and an unfortunate thing for a customer to sense.
Most SEO tool suites include a free broken-link checker in their trial tier. One pass across your main pages is enough.
What to look for: links to suppliers or partners who have rebranded, PDFs that were moved during a redesign, and social icons still pointing at accounts you abandoned. That last one is common and slightly embarrassing.
Check 4: Does Your Site Match Your Google Profile?
Your business name, address, phone number and hours should be identical between your Google Business Profile and your website's footer or contact page. Not similar. Identical.
This matters more than it sounds like it should. Sixty-two percent of consumers say they would avoid a business with incorrect information online (sourced from BrightLocal), and inconsistency between your own two listings is the easiest version of that to fix.
What to look for: "Suite 200" against "#200," an old phone number in the footer nobody has scrolled to in two years, and holiday hours that were set once in 2023. The profile checklist covers the Google side properly.
Check 5: Your Calls to Action
Look at your three highest-traffic pages. Does each one tell the visitor exactly what to do next, or does it simply stop?
"Book a call," "request a quote," "call now." One clear instruction per page, visible without hunting, repeated once near the bottom for anyone who read the whole thing.
What to look for: a contact form that is the only route to reach you, with no phone number anywhere. Plenty of customers, especially for urgent services, will simply leave rather than fill in a form. Also check the form actually works. Send yourself a test submission. You would not be the first owner to discover a year of enquiries going to an inbox nobody opens.
What to Fix First
You will probably finish with six to ten things written down, which is where most audits quietly die.
Do them in this order: anything broken first, meaning the form that does not submit or the page that does not load. Then oversized images, which is usually the single biggest speed win available. Then titles and descriptions on your top three pages. Then everything else, whenever.
Resist fixing all of it in one weekend. Change one thing, give it a fortnight, and see whether anything moves. If you change nine things at once you will have no idea which one worked, and next quarter you will be guessing again.
None of this costs anything but twenty minutes. What you do with what you find is where the real work starts. If you would rather not do that part yourself, it is the work I do.